Dr. Ashish Galande

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Ashish S. Galande is an assistant professor in Marketing. He has a Ph.D. in Management from Deakin University, Australia and also a graduate of the Fellow Program in Management from the Indian School of Business (ISB). Before joining SUNY Plattsburgh, he was an assistant professor at the Indian Institute of Management Udaipur (IIMU) where he also served as director of Research and Development, as a member of the Board of Governors and as the founding academic director for the certificate program in digital product management. His research and teaching interests include applications of advances in computing algorithms to marketing problems. He is currently focused on understanding how communications (between firms and brands, between firms/brands and consumers, and between consumers) interact with the marketing mix to improve brand equity and profitability. He, with his co-authors, has received prestigious research grants from the Ministry of Education to study the impact of technology on rural women consumers and entrepreneurs, and has presented his research at various international conferences. His research has been published in public policy and marketing journals, and he has work under review at leading publications.

He started his career as a software developer and subsequently, before joining academics, has over a decade of experience in marketing, new business development, and general management across different sectors including hi-tech products, consumer durables, pharmaceuticals, financial services, and mobile and electronic payment services. He has also been a board member at a clean-energy startup while he was working in NJ. His last corporate assignment was with Google in NYC. In all his work assignments he had used a mix of communication strategies including rebranding and redesigning the product offerings, however, was often left intrigued about the value added by the vocabulary and language used to describe a business or a product. The value added by all such communications originating from or are about a firm is central to his research.