Dr. Aybike Mutluoglu

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Dr. Aybike Mutluoglu joined the School of Business and Economics at SUNY Plattsburgh as an assistant professor of marketing in Fall 2025. She was previously a Postdoctoral Fellow in Marketing at Queen’s University’s Smith School of Business. Prior to her postdoctoral appointment, she completed her Ph.D. at Smith, defending her dissertation in Summer 2024. 

Originally from Turkey, Dr. Mutluoglu moved to Canada to pursue her doctoral studies. Before that, she lived in Istanbul, where she earned a bachelor’s degree in management and a master’s degree in psychology.

Her research interests lie in the areas of consumer behavior and social psychology, and she uses experimental methods to investigate her research questions. She explores topics such as the psychology of money, financial decision-making, gendered cognition, consumer–brand relationships, advertising and persuasion, sustainability, and consumer well-being. Her work has been presented at leading international conferences, including the Association for Consumer Research (ACR), the European Association for Consumer Research (EACR), and the Society for Consumer Psychology (SCP). She also recently published in Psychology & Marketing. 

With respect to teaching, Dr. Mutluoglu has taught Consumer Behavior, Principles of Marketing, and Business for Good (guest lecturer). At SUNY Plattsburgh, she will be teaching Consumer Behavior and Principles of Advertising beginning in Fall 2025.

• Education
  • Ph.D., Queen’s University, Smith School of Business (Kingston, ON, Canada)
  • M.A. in Psychology, Koc University (Istanbul, Turkey)
  • B.A. in Management, Bogazici University (Istanbul, Turkey)
• Teaching Areas
  • Consumer behavior
  • Principles of marketing
  • Business for good
  • Principles of advertising
• Research Areas
  • Inference-making
  • Psychology of money
  • Financial decision-making
  • Gendered cognition
  • Consumer-brand relationships
  • Advertising and persuasion
  • Sustainability
  • Consumer well-being
• Recent Publications & Talks
  • Mutluoglu, A., Ashworth, L., & Robitaille, N. (2024). Looking a Gift Horse in the Mouth: Suspicion of Expensive Gifts Undermines Gift Appreciation. Psychology & Marketing.
  • Mutluoglu, A., & Ashworth, L. (2025). Is Money Worth More to Women than Men? The Influence of Gender in Monetary Valuations. Society for Consumer Psychology (SCP) Conference, Las Vegas, NV. 
  • Mutluoglu, A., & Ashworth, L. (2025). Money-Masculinity Association and Its Impact on Monetary Valuations. Society for Consumer Psychology (SCP) Conference, Las Vegas, NV. 
  • Ashworth, L., Mutluoglu, A., White, K., & Dahl, D. (2024). What Recipients (and Givers) Think about Discounted Gifts. Association for Consumer Research (ACR) Conference, Paris, France 
  • Mutluoglu, A., & Ashworth, L. (2023). Is Money Male? Implications of a Possible Money-Masculine Association. Association for Consumer Research (ACR) Conference, Seattle, WA.
  • Mutluoglu, A., & Ashworth, L. (2023). Interpersonal Implications of Consumer-Brand Relationships: Signaling Value of Consumer Loyalty. European Association for Consumer Research (EACR) Conference, Amsterdam, Netherlands. 
  • Mutluoglu, A., & Ashworth, L. (2023). Is Money Gendered? Money-Masculinity Association and Its Implications for Consumer Behavior. European Association for Consumer Research (EACR) Conference, Amsterdam, Netherlands.
  • Mutluoglu, A., Ok, E., Robitaille, N., Vanlerberghe., E., & Ashworth., L. (2023). The Female Sustainability Advantage: Feminine Brands are Considered More Sustainable. Southern Ontario Behavioral Decision Research (SOBDR) Conference, Toronto, ON.
  • Mutluoglu, A., Ashworth, L., & Robitaille, N. (2021). Why Recipients Don’t Appreciate Expensive Gifts: The Role of Suspicion. Association for Consumer Research (ACR) Conference, virtual.