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Dr. Priyanka Singh

Assistant Professor of Marketing

Dr. Priyanka Singh is an esteemed scholar joining the School of Business and Economics in fall 2023. Dr. Singh brings with her a rich academic background and a wealth of research experience spanning over 12 years. She recently earned her Ph.D. from the University of Memphis, marking her second doctoral degree, with her first being from India, where she studied consumer behavior. A holder of a Master of Commerce in Accounting and Finance, Dr. Singh’s passion for learning and research are clearly demonstrated in her academic trajectory. Her research interests span across various facets of marketing, including customer experience management, sensory marketing, firm digital marketing strategy and customer-brand metrics.

In addition to her research endeavors, Dr. Singh’s commitment to the academic community is reflected in her membership with the American Marketing Association (AMA) and the INFORMS Society for Marketing Science (ISMS). She further extends her expertise by serving as a reviewer for International Journal of Retail and Distribution Management, Journal of Global Marketing, International Journal of Online Marketing and an associate editor for International Journal of Applied Management Theory and Research. Dr. Singh is also known for her adeptness in software skills, being proficient in SPSS for multivariate data analysis, AMOS for structural equation modeling, analytical hierarchy processing (AHP), decision-making trial and evaluation laboratory (DEMATEL), interpretive structural modeling (ISM) and technique for order of preference by similarity to ideal solution (TOPSIS). Her valuable contributions to the field of marketing are evident in her publications in top-tier marketing journals. Her most recent publication, co-authored with S. Roy, is titled “The olfactory experience (in retail) scale: construction, validation, and generalization,” and is published in the Journal of Service Management.

With her expansive knowledge and innovative research approach, Dr. Singh’s addition to the School of Business and Economics is poised to foster a dynamic and enriched learning environment, inspiring students and fellow academics alike.

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