Graphic Communications Policy

The SUNY Plattsburgh Graphic Communications Policy and Style Guide is a comprehensive resource for designing, printing or producing communication materials using the SUNY Plattsburgh identity. This policy allows our look and feel to be streamlined and consistent, resulting in a stronger and more effective overall identity.

Date	Version Number	Change Description	Referenced Section
1/23/18	1.0	New Document	Entire Document
11/20/20	1.1	Minor Revision	7.0
4/26/22	1.2	Minor Revision	Owner Name Change
6/3/26	1.3	Minor Revision	Entire Document

Review Process / Approval

Action	Units	Date
Policy Review	Strategic Communications/Marketing Management Services	12/1/17
Policy Approval	President’s Cabinet	1/23/18

All employees and third party vendors using the SUNY Plattsburgh identity.

This policy is designed to help all members of the campus community better understand SUNY Plattsburgh’s core symbols and their appropriate use. In the Branding and Style Guidelines you will find instructions for using the university seal, wordmark, mascot logo and editorial procedures. These logos serve as readily identifiable symbols that reinforce the SUNY Plattsburgh name and give a sense of unity to our publications, letterhead, website, merchandise and other forms of communication. These standards have been created to assist the offices and departments campus-wide in strengthening the SUNY Plattsburgh message and graphic identity.

None

This policy is developed and maintained by both the Department of Marketing and Institutional Advancement. These two offices use the SUNY Plattsburgh identity in publications, recruitment and campaign materials on a regular basis.

Please read the Branding and Style Guidelines for the full procedure regarding the SUNY Plattsburgh graphic standard guidelines.

Graphic Standards Guidelines

 None

None

 

Method	Date
Campus Handbook	7/6/18
Faculty / Staff Digest	7/7/18
Student Digest	7/7/18
Other	1/19/2018

There are no specific trainings identified with this policy.