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Learn strategic, persuasive, promotional communication

“If I had two dollars, I’d spend one on public relations.” –Bill Gates, Founder of Microsoft

Public Relations Major

The field of public relations is one of the fastest growing industries in America, and SUNY Plattsburgh’s public relations program will groom you to become a competitive practitioner in an increasingly complex corporate communication environment. Many of our program’s graduates work for leading public relations and advertising agencies, major media organizations, prestigious private companies, respected public-sector agencies and ground-breaking non-profit institutions.

What Will I Learn?

Our public relations major offers courses that provide you with a broad spectrum of knowledge and the practical skills to prepare you for an engaging professional career. You will learn about concepts of persuasion and communication strategies, relationship-building, public opinion research and analysis, project management and the latest techniques in social media. You also will master speaking in public and writing for a variety of audiences.

What is Unique About Our Program?

The SUNY Plattsburgh public relations program offers specialized courses in public relations, journalism and communication. Hands-on learning will expose you to the real-world work of crafting public relations, advertising, and research strategies for a wide range of community-based organizations and public agencies.

There’s even a student-led public relations firm — Cardinal PR — where you can apply your accumulated skills and knowledge to develop and implement public relations campaigns for real clients. Cardinal PR recently has carried out campaigns for First Weekends in the city of Plattsburgh and the local Imaginarium Children’s Museum.

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