From Creator to Career
It’s more than likes — learn the strategy behind successful influencing with tools from marketing and media pros.
Social Media Influencer Certificate
100% Online
Turn social media into a career — create compelling content, build a strong personal brand and develop strategies for success in the competitive world of social media influencing.
What Will I Learn?
Featured in Inside Higher Ed, the social media influencer certificate is grounded in core marketing principles and digital marketing strategy. While viral moments may happen unexpectedly, sustained growth and success require informed marketing decisions. This certificate teaches you how to create engaging content, build a personal brand and grow a loyal online audience by understanding consumer and market behavior.
You’ll gain hands-on experience in:
- Content Creation — Learn to design high-quality videos, photos and written content that capture attention
- Personal Branding — Develop a unique online presence that connects with your audience
- Analytics and Strategy — Use data to track performance, improve engagement and increase followers
- Social Media Tools — Master platforms like Instagram, TikTok, YouTube, and more to expand your reach
What is Unique About Our Program?
This program is perfect for anyone looking to break into influencer marketing.
- 100% Online and Flexible — Learn at your own pace from anywhere and choose classes that align with your career goals
- Hands-On Learning — Work on real projects, analyze engagement metrics and apply what you learn
- Ethical and Impactful Influencing — Learn how to build a brand that is both successful
and socially responsible
What Are My Career Opportunities?
Social media influencing is a $24 billion industry and growing fast! Brands are increasing their budgets for influencer marketing, and businesses are actively looking for skilled creators. With this certificate, you can pursue roles as a social media influencer, content creator, social media manager and brand strategist.