Marketing Minor

Expand your career options by combining this minor with your major. Specialize in an area of marketing and gain a general knowledge of marketing principles.

What Will I Learn?

The marketing minor provides you with the foundations of marketing as well as the opportunity to take a number of specialized marketing courses. The marketing minor offers an introduction to the field that may lead you to pursue a marketing major or another business major. The marketing minor also complements other majors and strengthens your credentials and skills in the job marketplace.

What is Unique About Our Program?

Course clusters let you specialize and gain in-depth understanding of your area of interest:

If you are looking to establish your expertise in one area of marketing, then plan to take courses that will offer you greater depth in a particular marketing function/skill area. For example, if you are interested in the promotion aspect of marketing, then you might choose principles of advertising, sales force management, interactive marketing and e-commerce, and consumer behavior. If you are interested in the distribution aspect of marketing, then you might choose retail store management, marketing channels, franchising in the U.S. and Canada.
If you are looking to gain some knowledge in multiple areas of marketing, then plan to take courses that will offer you greater breadth of knowledge. For example, you could take principles of advertising (promotion), procurement (pricing), marketing channels (distribution) and creativity in marketing (product development).

What Are My Career Opportunities?

Advertising manager
E-commerce developer
Marketing manager
International marketing
Public relations manager
Market analysist
Sales force manager
Market researcher
Retail manager
Services marketer
Digital marketing specialist
Brand manager