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Michelle Ouellette wearing a pink blazer and leans up against a marble post.

Michelle Ouellette, APR

Associate Professor of Public Relations

What is the best way for organizations to communicate during crises? What about when a crisis goes viral on social media? How can public safety organizations optimize their work online during disasters?  How does emotion impact what we do in a divided world? What are the ethical implications of appealing to those emotions?

My research has attempted to answer such questions. 

Prior to teaching, I served as the director for public relations at SUNY Plattsburgh and at the second-largest private employer in Essex County, New York. As the public information officer for both the college and what was at the time called Essex County ARC, I took the communications lead on crises including student deaths, fires, protests, disease outbreaks, union battles and the suicide of a CEO.

  • Education
    • M.A. in Education, SUNY Albany
    • B.A. in English (Creative Writing), University of Colorado at Boulder


    • Accreditation in Public Relations (APR), Public Relations Society of America and the Universal Accreditation Board, July 2017
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