Michelle Ouellette, APR
Associate Professor of Public Relations
What is the best way for organizations to communicate during crises? What about when a crisis goes viral on social media? How can public safety organizations optimize their work online during disasters? How does emotion impact what we do in a divided world? What are the ethical implications of appealing to those emotions?
My research has attempted to answer such questions.
Prior to teaching, I served as the director for public relations at SUNY Plattsburgh and at the second-largest private employer in Essex County, New York. As the public information officer for both the college and what was at the time called Essex County ARC, I took the communications lead on crises including student deaths, fires, protests, disease outbreaks, union battles and the suicide of a CEO.
- M.A. in Education, SUNY Albany
- B.A. in English (Creative Writing), University of Colorado at Boulder
- Accreditation in Public Relations (APR), Public Relations Society of America and the Universal Accreditation Board, July 2017
- Teaching Areas & Professional Expertise
- Research Areas & Selected Publications
- Recent Conference Presentations
- Awards, Honors & Grants