Digital Media Production Major

Learn about emerging technologies and become prepared to work in a variety of fields including website development, digital animation, multimedia production and digital publication.

What Will I Learn?

The digital media production major teaches you how to create, manipulate and effectively communicate information to intended audiences. Build websites, produce digital videos and develop audio expertise. Explore rapidly developing technologies and prepare for the convergence of digitally produced media.

What is Unique About Our Program?

Digital media production is truly the multimedia program in the communication department. Students often choose to add this as a double major to enhance their expertise in audio-radio, TV-video, and even public relations. Besides developing their own skills in each area, students often collaborate — bringing the best of all worlds center stage online.

What Are My Career Opportunities?

What careers could be in your future? Gradates of our program are pursuing a variety of professional careers including:

Advertising coordinator
Animator
Graphic designer
Internet content coordinator
Media planner

Professor
Technical director
Theater tech director
TV graphics specialist
Web editor

Additional Information

Program Requirements for B.A. in Digital Media Production
Program Requirements for B.S. in Digital Media Production

8 Semester Graduation Plan for B.A. and B.S. in Digital Media Production

Please note: This plan is provided as a guideline. Students will still need to work with advisers to fine-tune their schedule choices to accomplish their personal goals in the program. It is the students who are ultimately responsible for registering, tracking and managing their own progress toward their degree requirements with the assistance of their Degree Works profile.

Important Reminders — graduation requirements:

1. General education course requirements should be completed by the beginning of your junior year.

2. A minimum of 120 overall credits with at least 45 upper-level credits are required to graduate.

Upper-level courses are numbered in the 300–400 series (300 thru 499).

3. To acquire this degree four courses require a grade of “C” or better — CMM 101, CMM 118, CMM 288, and CMM 333 or CMM 335.

(CMM 333 or CMM 335 is the AWR—advanced writing requirement for this major).

Year 1 — Freshman: Fall Semester
Course or Course Category	Credits
CMM 101 Introduction to Public Speaking	3
CMM 118 Media & Society	3
CMM 232 Basic Audio Production	3
ENG 101 College Writing II	3
Gen Ed Course: World Systems or Foreign Language	3
Total	15

Year 1 — Freshman: Spring Semester
Course or Course Category	Credits
CMM 229 Basic Video Production	3
Open Elective — Elective Course	3
Gen Ed Course — Information & Technology Literacy	1
Gen Ed Course — Natural Science (3–4 cr.)	3–4
Gen Ed Course — Mathematics	3
Total	14–15

Year 2 — Sophomore: Fall Semester
Course or Course Category	Credits
CMM 242 Basic Web Design	3
Open Elective — Elective Course	3
Open Elective — Elective Course	3
Gen Ed Course — Humanities or The Arts	3
Gen Ed Course — U.S. History or Western Civilization	3
Total	15

Year 2 — Sophomore: Spring Semester
Course or Course Category	Credits
CMM 288 Fundamentals of Electronic Media	3
Open Elective — Elective Course	3
Open Elective — Elective Course	3
Gen Ed Course — Gen Ed Elective (Skills/Knowledge)	3
Gen Ed Course — Gen Ed Elective (Skills/Knowledge)	3
Total	15

Year 3 — Junior: Fall Semester
Course or Course Category	Credits
CMM 333 Writing for Broadcast Journalism/335 Writing for Radio & TV	3
CMM Course — Application & Development Block	3
CMM Course — Communication Contexts Block	3
Global Issues Gen Ed	3
300/400 Upper level Elective	3
Total	15

Year 3 — Junior: Spring Semester
Course or Course Category	Credits
CMM424 Digital Animation or CMM434 Advanced Web Design	4
CMM Course — Communication Contexts Block	3
CMM Course — Culture and Communication Block	3
300/400 Upper Level Elective	3
300/400 Upper Level Elective	3
Total	16

Year 4 — Senior: Fall Semester
Course or Course Category	Credits
CMM Course —Theoretical Foundation	3
CMM Course — Application & Development Block	3
CMM Course: Culture and Communication	3
CMM 412 Digital Media Practicum	3
300/400 Upper Level Elective	3
Total	15

Year 4 — Senior: Spring Semester
Course or Course Category	Credits
CMM 491 Senior Seminar	1
CMM Course — Application & Development Block	4
Open Elective — Elective Course	4
Open Elective — Elective Course	3
Open Elective — Elective Course	4
Total	16

*Applies to curriculum posted in SUNY Plattsburgh program catalog as of 2019–2020 academic year. 120 total credits

Production Focus List (suggested elective options)
Course**	How It Fits in With This Major	Prerequisite	Credits
ART 205 Intro to Graphic Design	Explore graphic design techniques	none	3
CMM 233 TV Station Operations	Work as crew for PSTV	CMM 229 & CMM 232	3
CMM 312 Fundamentals of Multimedia	Gain background in digital media	CMM 118 & sophomore standing	3
CMM 360 Interactive Journal	Gain background in digital media	CMM 229 or CMM 312 or POI	3
CMM 361 Video Motion Graphics	Produce projects with After Effects	CMM 229 & CMM 288	3
CMM 412 Digital Media Practicum	Develop online digital content	CMM 242 or CMM 312 or POI	2
CMM 424 Digital Animation Production	Craft & voice animations	CMM 242 or CMM 385 or POI	4
CMM 434 Advanced Web Design	Develop expertise in Web design	CMM 242 or POI	4
CMM 446 Sound for Film & TV	Craft film audio w/ADR, Foley & more	CMM 232	4
CMM 464 Digital Audio Record App	Explore advanced audio design	CMM 232	4
CMM 496 Lab Assistantship	Work in the audio laboratories	CMM 232, POI, & application	3
CMM 498 Internships	Full or part-time internships	GPA & application process	3/6/12

Other Recommendations to Boost Your Potential
Double Major Options	Minor Needed
Double major with audio-radio production	Add a web design minor
Double major with TV-video production	Add an art graphic design minor
Double major with art studio: graphic design concentration	Add an art photography minor
Double major with information technology	Add a business minor

**Besides Pre-requisites, courses may require minimum GPA and/or application process

(Note: POI = Permission of Instructor )

Additional Degrees in Communication Studies

Develop Your Skills

Digital Media Production Major

What Will I Learn?

What is Unique About Our Program?

What Are My Career Opportunities?