SUNY Plattsburgh Marketing Student Selected for National Program
PLATTSBURGH, N.Y. (June 22, 2010) -- Lisa LaFountain, a senior marketing major in SUNY Plattsburgh's School of Business and Economics, has been selected to receive a scholarship to attend the Direct Marketing Education Foundation's 2010 Interactive Marketing Immersion Program in Columbia, M.D.
The program, which runs Aug. 2-6, accepts only 30 students from across the country
to attend each year and covers topics such as interactive marketing communications,
digital display advertising, e-mail marketing, mobile marketing trends, and social
media marketing. The students also work on an interactive marketing case study, participate
in team-building activities, and make group project presentations. Program sessions
will take place at the corporate headquarters of Merkle, a large customer-relationship
marketing agency and sponsor of the program.
"Lisa LaFountain is one of our best marketing students, and her work experience and
career interests made her a perfect choice for this program," said Dr. Nancy Church,
chair of SUNY Plattsburgh's marketing and entrepreneurship department.
News
SUNY Adirondack Students Benefit from New Dual Agreement with SUNY Plattsburgh Queensbury
SUNY Recognizes Two Plattsburgh Seniors for Excellence in Academics, Leadership
Center for Cybersecurity and Technology Gains National Consortium Membership
SUNY Plattsburgh Individualized Studies Major Wins Regional Theater Awards
Knelly Named Special Adviser to SUNY for Clinton Transition
