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SUNY Plattsburgh Marketing Student Selected for National Program

PLATTSBURGH, N.Y. (June 22, 2010) -- Lisa LaFountain, a senior marketing major in SUNY Plattsburgh's School of Business and Economics, has been selected to receive a scholarship to attend the Direct Marketing Education Foundation's 2010 Interactive Marketing Immersion Program in Columbia, M.D.

The program, which runs Aug. 2-6, accepts only 30 students from across the country to attend each year and covers topics such as interactive marketing communications, digital display advertising, e-mail marketing, mobile marketing trends, and social media marketing. The students also work on an interactive marketing case study, participate in team-building activities, and make group project presentations. Program sessions will take place at the corporate headquarters of Merkle, a large customer-relationship marketing agency and sponsor of the program.

"Lisa LaFountain is one of our best marketing students, and her work experience and career interests made her a perfect choice for this program," said Dr. Nancy Church, chair of SUNY Plattsburgh's marketing and entrepreneurship department.

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