Marketing Club Works to Expand Real World Knowledge

November 04, 2009

PLATTSBURGH, N.Y. (Nov. 4, 2009) - SUNY Plattsburgh's American Marketing Association Collegiate Chapter hopes to foster an understanding of marketing and business outside the classroom by bringing professionals to campus for its Fall Speaker Series.

The series will include Michele Powers, vice president of marketing for the Plattsburgh-North Country Chamber of Commerce. Powers will present "Marketing the Adirondack Coast," where she will discuss the marketing of the Lake Champlain and Adirondack regions as tourist destinations. This event will take place Monday, Nov. 9, at 4:30 p.m. in the Cardinal Lounge of the Angell College Center.

On Wednesday, Nov. 18, Sophie Mitsoglou of Mountain Lake PBS will speak on marketing restraints during tight budget times for a publicly funded non-profit organizations. Her presentation, "Tight Budgets and Guerilla Marketing," will be at 5 p.m. in the Cardinal Lounge.

"As a club, we utilize strong communication abilities to establish outside business ties within the college, and to enhance the students' knowledge of business and the fundamentals of marketing," said Katie Villman, the AMA's vice president of programs. "By bringing in outside business professionals, we, as students, have the ability to use what we do in the classroom and see it implemented in real life business environments."

All events are free and open to the public. Refreshments will be served.

For more information contact Villman at [email protected].