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College's Marketing Club Presents "Brandtastic" Conference

Speakers from Ben & Jerry’s, Enterprise Rent-A-Car, Northwestern Mutual, Magic Hat Brewing Co. and a number of fast food chains will be on hand Friday and Saturday, Nov. 1 and 2, when SUNY Plattsburgh’s chapter of the American Marketing Association will present “Brandtastic.”

Open to American Marketing Association members and non-members alike, this conference will kick off with an opening ceremony at 4 p.m. on Friday when Elizabeth Stewart, public relations representative for Ben & Jerry’s, gives a keynote address.

Following Stewart’s speech will be a speed-dating style, networking event and a reception sponsored by Northwestern Mutual.

Saturday’s lineup will feature a speaker series with representatives from Enterprise Rent-A-Car, Northwestern Mutual, Dunkin Donuts, A&W, Kentucky Fried Chicken, Taco Bell and Papa John’s, as well as another keynote address given by Steve Hill, the social media manager for Magic Hat/North American Breweries.

The registration fee is $25 for non-members and $20 for members. Registrations must be received by Oct. 28.

Check in begins at 3 p.m. on Nov. 1. All events will take place in the college’s new business and computer science building.

Contact Dr. Nancy Church, the chapter’s faculty adviser, at 518-564-4169 or [email protected] to learn more.

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