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CNBC Producer Returns to SUNY Plattsburgh as Distinguished Visiting Alumna

PLATTSBURGH, N.Y. (April 6, 2010) – CNBC’s senior talent producer will discuss her new book on today’s successful business leaders Tuesday, April 20, from 4:30 to 5:30 p.m. in the Alumni Conference Room, Angell College Center, SUNY Plattsburgh.

Lori Ann LaRocco, a 1992 graduate of the college’s mass media communications and broadcast journalism programs, will present “Thriving in the New Economy: Lessons from Today’s Top Business Minds” as part of the college’s Distinguished Visiting Alumni program.

Lori Ann LaRocco

The presentation will center on her book of the same name. It features personal stories, advice and strategies intended to help individuals skirt financial peril, seize opportunities and flourish in the new economy. With a foreword by H. Wayne Huizenga, the founder of a number of companies including Blockbuster Video and former owner of the Miami Dolphins, and an afterword by former New York City Mayor Rudy Giuliani, the book explores the secrets of success for business leaders including financial publisher Steve Forbes, Vanguard Group founder Jack Bogle, former Director of the National Economic Council Larry Lindsey and more.

“We are honored to have Lori Ann LaRocco serve as our distinguished visiting alumna,” said Director of Alumni Relations Joanne Nelson. “This program is designed to increase quality interactions between alumni and current students, and I can hardly think of a better person than Lori Ann to deliver a hopeful, informative message to our students about their future.”

As the distinguished visiting alumna, LaRocco will meet directly with business and communication classes on campus, discussing topics like on-camera performance, professionalism, and writing for radio and television. And she will end her visit, delivering a second presentation on her book to the Plattsburgh Noon Rotary Club at its April 21 meeting.

As the senior talent producer at CNBC, LaRocco has interacted with some of the world's biggest business minds. She has been working at the network since 2000, when she was first hired as one of Maria Bartiromo's producers on her evening show "Market Week." LaRocco produced and booked interviews with some of the biggest names in business. In 2005, she was tapped to help with the relaunch of CNBC’s flagship morning show, “Squawk Box.”

Prior to working at CNBC, LaRocco worked as an anchor, reporter and assignment editor in local news around the country for seven years. According to LaRocco, she is also a proud and busy hockey, baseball, soccer, karate, and dance mom of three children.


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