Tourism Business Marketing Seminar to Be Held in Lake George

Those interested in building positive marketing campaigns should consider attending the seminar, "Marketing Your Tourism-Based Business." The seminar, presented by John Parmelee, will be held at the Lake George Regional Chamber of Commerce, 2176 State Route 9 in Lake George, on Tuesday Oct. 16, from 8 to 10 a.m.

Parmelee, an instructor with Hotel, Restaurant and Tourism Management at the State University of New York College at Plattsburgh, also works as a senior research associate with the Technical Assistance Center (TAC) and plays a major role in their tourism research work.  Parmelee has years of experience as a restaurant owner-operator and as a manager of an upscale lodging facility in the Adirondacks.

This seminar will present an array of marketing issues including public relations, community outreach, collateral materials, media advertising, the use of the Internet, signage, partnerships and packages, and the use of e-newsletters to build a healthy marketing program.

The seminar is $10 for chamber members and $15 for non-members. Seating is limited, so those wishing to attend are encouraged to call the Lake George Regional Chamber at 518-668-5755 or email the chamber at [email protected] to register today.

The North Country SBDC, part of the School of Business and Economics at SUNY Plattsburgh, works one-on-one in a confidential setting with emerging, existing and expanding entrepreneurs, and has been providing these services at no cost to clients in Clinton, Essex, Franklin, Hamilton, Warren and northern Washington counties for over 20 years. The North Country SBDC is part of a statewide program funded in part by the U.S. Small Business Administration and the State of New York. Visit the North Country SBDC online at www.plattsburgh.edu/offices/support/sbdc