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Power Lunch Presentation: Marketing with E-mail

PLATTSBURGH, N.Y. (Feb. 16, 2009) - Everyone is trying to do more with less these days, and this is especially true for entrepreneurs struggling to develop successful marketing strategies in the current economic climate.To help with those efforts, the North Country Small Business Development Center, in cooperation with TD Banknorth, will offer a seminar for entrepreneurs interested in learning about using e-mail in their marketing plans.

This "Power Lunch" with Dr. Nancy Church, chair of marketing and entrepreneurship at SUNY Plattsburgh, will feature a discussion about how to use e-mail marketing as an inexpensive and quick way to reach large audiences.

The seminar and lunch will be held at the North Country Small Business Development Center, 194 U.S. Oval, Plattsburgh, on Tuesday Feb. 24, from 11:45 a.m. to 3 p.m.

"The direct mailing environment is changing and e-mail is becoming the medium of choice when you look at the potential for cost savings," said Church. "Every business that is looking for inexpensive and cutting-edge marketing alternatives should attend this seminar."

To register for this seminar, call the SBDC at 518-564-2042.

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TD Banknorth is a U.S.-based personal, small business and commercial banking business offering a wide range of services including savings and checking accounts, mortgages, credit cards, lines of credit, insurance, investment planning and wealth management services.

The North Country SBDC, part of the School of Business and Economics at SUNY Plattsburgh, works one-on-one in a confidential setting with emerging, existing, and expanding entrepreneurs. The staff has provided services at no cost to clients in Clinton, Essex, Franklin, Hamilton, Warren, and northern Washington counties for more than 20 years. 

The North Country SBDC is part of a statewide program funded in part by the U.S. Small Business Administration and the State of New York. Visit the North Country SBDC online at http://www.northcountry.nyssbdc.org.

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