Canadian Housewares Industry Giant to Speak at SUNY Plattsburgh
A leading Canadian entrepreneur who specializes in the creation, development and marketing of housewares and tableware products will give two public presentations at SUNY Plattsburgh Wednesday, March 28.
Robert Trudeau, chairman of the board of Trudeau Corporation, will present, “A Canadian Entrepreneur’s Story: Transformation of a Small Family Business into a Multi-Million Dollar Global Enterprise,” beginning at 2 p.m. in the Alumni Conference Room, Angell College Center.
That presentation will be followed at 3:30 p.m. by “Canadian Innovation and Creativity: One Company’s Successful Approach” in Room 109, Redcay Hall.
Dr. Nancy Church, chair of the department of marketing and entrepreneurship, said a chance meeting on the golf course last summer brought Trudeau to the fore.
“I told him I was going to be teaching a new course, Canadian Entrepreneurship and Innovation and would love to have him come down to speak,” Church said. “He contacted me and not only agreed to speak to that class but to my Creativity in Marketing class as well. He’s a great ambassador for Canada representing the business community.”
Trudeau has been with the Trudeau Corporation since 1967, taking over in 1971 when it was known as Genin Trudeau. Then a financially unstable company with a limited product offering, Trudeau turned it into a $100 million enterprise, bringing the Trudeau housewares brand to retail outlets such as Macy’s, Bloomingdales and Kohl’s and under private label to stores such as Target.
Both presentations are free and open to the public. For more information, contact Church at 518-564-4169.