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Dr. Shaoqiong Zhao


Assistant Professor of Marketing & Entrepreneurship

Dr. Shaoqiong (Annie) Zhao will join the School of Business & Economics in Fall 2020. Dr. Zhao earned her Ph.D. in Marketing from University of Wisconsin – Milwaukee. She also holds a Master of Marketing in Marketing from UW-Milwaukee.

While pursuing her master’s degree, she spent a summer interning with A.O. Smith Inc. as a market research analyst. She continued to pursue her doctorate degree and, ultimately, a career in higher education.

Dr. Zhao’s research focuses on consumer behavior, E-commerce and business analytics. She was a member of Decision Science Institutes since 2016 and presented multiple times in DSI annual meetings. Her most recent presentation was at Informs 2019 Annual Meeting, “How Consumers Evaluate a New Fashion Product Through Online Review Platform.

Dr. Zhao is very experienced in teaching undergraduate and MBA marketing courses and statistical courses.

  • Education
    • Ph.D. in Marketing Management Science, University of Wisconsin – Milwaukee (Sheldon B. Lubar School of Business)
    • M.S. in Marketing, University of Wisconsin – Milwaukee (Sheldon B. Lubar School of Business)
    • B.A. Peking University Health Science Center, Beijing, China
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