Dr. Emad AbouElgheit
Assistant Professor of Marketing & Entrepreneurship
Dr. Emad AbouElgheit teaches marketing principles, interactive marketing and e-commerce and sales force management since the fall of 2016.
In addition to teaching, he has been a practitioner with over 15 years of professional experience in marketing, communication, information technology and management consulting. His professional and academic passions have been focused where marketing meets information technology. He held several senior marketing and communication positions at global private enterprises and international organizations. Dr. AbouElgheit’s research has focused on social commerce, digital consumer behavior and international business.
Before joining SUNY Plattsburgh, Dr. AbouElgheit was a communication expert at UN Women. He is a former senior consultant and public engagement director at the Gallup Organization. Dr. AbouElgheit was also the chief marketing expert among a global consulting consortium for the European Bank for Reconstruction and Development to promote a 30m Euro two-year financing program in Egypt.
For five years, Dr. AbouElgheit was a product marketing manager at ITWORX, the largest software development house in the Middle East and North Africa region. He also led the implementation of various software development, e-commerce and digital transformation projects for firms in North America, Europe and the Middle East. He also provided marketing and communication consulting services for various public and social organizations including the League of Arab States and the Tunisian Ministry of Women.