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Show the Plattsburgh story with effective video.

Planning to shoot a video for your club or department? Pre-planning is essential for a successful video. Here are a few questions to get you started:

  • What is the goal of your video?
  • Have you written a script or shot list?
  • Have you checked your script for accuracy? (Our website is a great place to start!)
  • Have you reached out to key shareholders for ideas or approval?
  • Where will the video be used? Is it a short clip for social media or a longer feature for the website or YouTube?
  • Are you using high-quality video or photos?
  • If there is a call to action, have you confirmed that this is possible?
  • Have you given yourself enough time to produce a video that will accurately and positively illustrate your message?

Once you’ve asked and answered these questions, you’re ready to begin. Refer to these guidelines to be sure your video meets brand and college standards.

Guidelines for Creating a Video Representing SUNY Plattsburgh

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