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Strategic Communications & Marketing

The mission of the Office of Strategic Communication and Marketing is to effectively communicate the college’s messages while enhancing the image and reputation of SUNY Plattsburgh. The office supports the Plattsburgh Next strategic plan as it aligns with with the college’s identity, mission and vision.

We oversee communications and media relations, student recruitment marketing, institutional website strategy and management, social media and digital engagement, and graphic design and brand standards. Our staff also oversees crisis communications and presidential messaging.

The goal of each image, advertisement and event is to capture and share the SUNY Plattsburgh story. Our office aims to project a consistent brand identity, report campus news, maintain strong relationships with the media and broader North Country region, recognize the achievements of students, faculty, staff and alumni,  promote events that celebrate SUNY Plattsburgh, and tailor our work to each of our audiences using a variety of media.
We also recognize the many distinct perspectives and cultures that inform our SUNY Plattsburgh story. The principles of diversity, equity, and inclusion are central and essential to our work. We commit ourselves to these principles so that we, as an office, can help our community more faithfully celebrate, support, and represent all who study, live and work on our campus.
The Office of Strategic Communications and Marketing:
  • Coordinates student recruitment marketing, in partnership with Admissions, GEO, branch campus, Academic Affairs, and other campus stakeholders
  • Provides institutional website strategy, management and updating
  • Maintains consistency, accuracy and clarity for internal and external campus-wide messaging and visual identity
  • Advises on web, communications, and branding for all departments on campus
  • Coordinates consistency of message and approach with all campus communicators
  • Monitors and responds to media and public perception
  • Promotes college events and initiatives
We encourage all on campus to reach out to us as a first step for any communications or marketing plans, needs, or questions!
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