Office of PR/Marketing

Branding and Style Guidelines

SUNY Plattsburgh is a public, comprehensive university that prepares students for academic, professional and personal success. As a model for a student-centered approach to higher education, the "Plattsburgh Experience" is recognized as one that matches student talents and abilities with pathways to success.

The SUNY Plattsburgh brand encompasses this experience and more using a combination of consistent names, terms, signage, design standards and more to powerfully identify and set apart our dynamic campus and its range of programs, offices and institutes.

But our brand is more than a logo. It moves from our story-telling and our customer service to embrace the essence of what we stand for and how we educate and serve. It carries with it years of experience and the freshness of new initiatives. It is something we build over time.

Our brand guidelines are one tool we use to amplify this experience. When the entire SUNY Plattsburgh campus community follows the same editorial and graphic standards, an integrated, consistent brand and message is created, sharpening our position in the community and marketplace.

Graphic standards cover areas such as the college's official logo and approved fonts and colors.

Guidelines for writing and style usage cover proper use of the college's name, titles, departments, programs and more. SUNY Plattsburgh uses the Associated Press Stylebook in all releases and publications.

Both sets of standards are currently being revised. Should you have questions before new versions are posted here, please contact the appropriate person listed below.

Graphic Standards Questions

Sarah Richard '02
Associate Creative Director of Institutional Marketing
Phone: (518) 564-2054

Writing and Style Usage Questions

Carla Beecher
Director of Institutional Marketing
Phone: (518) 564-3095


Contact Information

For more information about the Office of Marketing and Communications, please contact:

Ken Knelly
Executive Director for Marketing & Communications
Phone: (518) 564-3622

The Office of Marketing and Public Relations is located in rooms 107, 112 and 113 in Hawkins Hall.

  • Office Hours: Monday-Friday, 8 a.m. - 4:30 p.m.
  • Phone Hours: Monday-Friday, 8 a.m. - 4:30 p.m.