Plattsburgh State

CMM Courses

CMM101 - Introduction to Public Speaking (3 cr.)

Students are introduced to communication theory and ethics prior to focusing on development of public speaking and listening skills. Students engage in critical thinking when evaluating speeches of peers as well as when researching for and constructing speeches that are audience appropriate. Presentation of several speeches leads to improvement of delivery and increased public speaking confidence. (Fall - Spring). Liberal arts.

CMM118 - Mass Media and Society (3 cr.)

Theories on the development of mass communication, its characteristics, usage patterns, exposure modes, media's role in shaping the perceptions of reality, functions and effects of media in creating mediated realities, and the consequent changes in the nature of human social behaviors. (Fall/Spring). Liberal arts.

CMM199 - Independent Study (1 to 15 cr.)

Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean.

CMM202 - Communication Practicum (1 to 8 cr.)

An individualized learning experience through participation in one or more supervised communication activities. Participation in the Forensics Team, student publications, and/or a special research project qualifies as an appropriate experience. (Fall - Spring). Prerequisite: POI.

CMM209 - Broadcast Announcing Practicum (1 cr.)

Learn broadcast announcing and radio operations. Explore theoretical aspects through weekly lectures and contribute to WARP radio through on-air shifts--delivering music, news, sports, weather, and PSAs. Research music formats and create air check tapes. No prior radio experience needed. May be taken up to 3 times. (Fall/Spring).

CMM226 - Introduction to Human Communication (3 cr.)

An introduction to the discipline of communication, its history from the ancient rhetorical tradition to the present, and the process of communication inquiry. A survey of the communication field including: perception, verbal and nonverbal language, listening, interpersonal communication, culture, small group communication, organizational communication, rhetoric, mass media, and communication technology. (Fall - Spring). Liberal arts. Prerequisite: CMM101.

CMM229 - Basic Planning and Production for Television (3 cr.)

A hands-on introduction to the principles and practices of single-camera video held production and post-production linear editing for students with little or no prior experience in video production. Students will be assigned to work as part of a production crew for shooting/editing assignments outside of class time. (Fall/Spring).

CMM232 - Basic Audio Production (3 cr.)

A hands-on production course introducing audio techniques, covering the basics of writing, producing, and engineering productions for radio. Besides traditional analog recording techniques, students gain an overview of the basic elements of digital audio recording. Intended for students with little or no prior audio experience. (Fall/Winter/Spring/Fall).

CMM233 - Television Station Operations (2 cr.)

A hands-on experience as a working member of a television station. Students will be required to perform as a technical crew member and/or on-air talent in the operation of a television station. May be repeated four times for a total of 8 credits. (Fall/Spring). Prerequisite: CMM229 or POI.

CMM240 - Audio-Video Production for Public Relations and Journalism (3 cr.)

This hands-on course is designed to familiarize you with the basic theory and practice of audio and video production in order to create multi-media content for audiences of PR practitioners or journalists. You will be introduced to various equipment and techniques that cover the basics for capturing, editing, processing, and delivering audio and video on the Web. You will learn how to operate portable audio recorders, camcorders, audio editors, video editors, and Web-publishing software. (Fall/Spring). Prerequisite: CMM226.

CMM242 - Basic Web Design (3 cr.)

This course addresses an important skill requirement for the department's Digital Media concentration by introducing students to the fundamentals of Web design. In addition to HTML and Web authoring software, students will learn basic digital typography, color theory, layout, and image editing and compositing. (Spring).

CMM288 - Fundamentals of Broadcasting (3 cr.)

The history and development of various electronic mass media: radio, television, cable, the Internet, and other new technologies. In-depth study of the structure, technology, organization, economics, media sales, media law and ethics, mass media theories, and programming practices of broadcasting and new media industries. (Fall/Spring). Liberal arts. Prerequisite: CMM118.

CMM299 - Independent Study (1 to 15 cr.)

CMM301 - Communication and Culture (3 cr.)

Focus on the symbolic construction of culture. Discuss functions of symbolic resources such as interpersonal and public discourses, performances, music, and film to (re)create cultural communities or to resist cultural norms and dominant ideologies. Examination of the relationships between communication and identity, sexuality and gender, ethnicity, cultural knowledge, and organizational culture. (Fall/Spring). Liberal arts. Prerequisites: CMM101, CMM226.

CMM302 - Global Media and Communication (3 cr.)

Survey of media globalization, the free flow of communication and national sovereignty including political, economic, legal and technological factors. Study of cross-cultural and cross-national mass communication including structure, content, values and impact on various societies and nations; evolution and development of global media giants. (Fall/Spring). Liberal arts. Prerequisite: CMM118.

CMM304 - Business and Professional Speaking (3 cr.)

Discussion of principles of practice associated with public speaking in a range of professional settings. Emphasis on creation and delivery of career-oriented presentations, such as employment interviews, special occasion addresses, sales/proposal pitches, and risk/crisis speeches. Speakers hone skills in audience analysis/adaptation, structure and arrangement, manuscript and extemporaneous delivery, and the use of multi-media presentational aids. (Fall - Spring). Liberal arts. Prerequisite: CMM101.

CMM307 - Argumentation and Reasoning (3 cr.)

Methods for reasoning and techniques of argumentation. Evaluation and selection of evidence, effectiveness of various forms of organization to present an idea or to resolve conflict. (Fall). Liberal arts. Prerequisite: CMM101.

CMM310 - Small Group Communication (3 cr.)

Discussion of small group communication theory and skills. Students participate in decision making, problem solving, and discussion groups. Emphasis is on groups in organizational contexts although groups such as families, learning groups, and activity groups are addressed. (Fall/Spring/Summer). Liberal arts. Prerequisite: CMM226.

CMM311 - Public Relations Principles (3 cr.)

A review of public relations practices -- including issue and crisis management, lobbying, image campaigns, and internal corporate communication -- that enable organizations to develop and manage socially responsible relationships with their various stakeholders. Emphasis on the role of public opinion in strategic organizational communication. (Fall). Liberal arts. Prerequisite: CMM101; ENG101; CMM118.

CMM312 - Multimedia Production Design (3 cr.)

A hands-on production course introducing students to the basic elements of multimedia production (including web sites), an overview of the different types of multimedia applications, and the discovery of the effective uses of design and interactivity involved in the construction of communication messages in a multimedia environment. Computer proficiency not required. (Fall/Spring/Summer). Prerequisite: CMM118 and Sophomore standing.

CMM314 - Public Relations Management (3 cr.)

This course focuses on public relations planning and management and will provide students with the understanding to successfully implement all the steps of a full-scale public relations campaign. This course is part of the sequence of prescribed courses in the Public Relations major and will prepare students for the Public Relations Campaigns course (CMM466) - the capstone experience in the major. (Spring). Liberal arts. Prerequisites: JOU206, CMM311.

CMM315 - Applied Media Aesthetics (3 cr.)

This course involves the study of aesthetic principles as applied to television and film images. Topics include the applications of light, color, two and three dimensional fields, time, motion and sound as agents of aesthetic energy. Students will come to understand and appreciate how aesthetic elements help clarify, intensify and interpret media events. (Spring). Liberal arts. Prerequisite: CMM118, CMM229.

CMM316 - Intercultural Communication (3 cr.)

Drawing upon various theories and empirical generalizations about how cultural differences manifest, the course examines various roles that the concept of culture plays in a human communication process. After reviewing differences and similarities in communication behaviors as demonstrated by individuals belonging to a variety of different cultural and sub-cultural systems, the course analyzes a variety of different patterns of interaction among those individuals both in the culturally-diverse United States and in the rapidly-globalizing world community. (Spring). Liberal arts. Prerequisite: CMM226 or CMM288 or ANT 102 or POI.

CMM321 - Advertising in the Electronic Media (3 cr.)

An in-depth look into advertising in the broadcast industry and within emerging on-line technologies, with particular emphasis on the integration of audience research, the creative process and measurement of sales and media effectiveness. (Fall). Liberal arts. Prerequisite: CMM101, ENG101; CMM118.

CMM322 - Mass Media Propaganda, 1900-1945 (3 cr.)

An in-depth examination of the use of political mass persuasion from World War I to the dawn of the Cold War. Theoretical constructs are integrated into a format that is historical in nature. (Fall). Liberal arts. Prerequisite: CMM101, CMM118.

CMM323 - Mass Media Propaganda, 1945-present (3 cr.)

Examines the role of mass persuasion in world affairs from the end of World War II to the present day. Topics include propaganda's role in the Cold War, the wars in Korea, Vietnam, Iraq, and the war on terrorism. (Spring). Liberal arts. Prerequisite: CMM101, CMM118.

CMM325 - Communication Theory (3 cr.)

Exploration of the nature, history and goals of communication theories and theorists. Criteria for evaluating communication theories is discussed and applied. Communication research as it relates to theory and lived experience is addressed. (Fall). Liberal arts. Prerequisite: CMM226 or CMM288.

CMM328 - Rhetorical Theories (3 cr.)

Examination of Western rhetorical theories from classical, neo-classical and contemporary periods. Challenges to these rhetorical theories are discussed. Students read rhetorical analyses to understand how rhetorical theories are (de)constructed and to understand how theory is used for evaluating the social, political, and cultural impact of symbolic forms. (Spring). Liberal arts. Prerequisite: CMM226.

CMM329 - Interpersonal Communication (3 cr.)

Focus on interpersonal communication theories to help understand dyadic communication. Theories of effective interpersonal communication are examined and applied. Topics include verbal and nonverbal processes, conflict, relationship development and deterioration, listening, friendship, gender and cultural identity. Students assess their own interpersonal skills and develop strategies for improvement. (Fall). Liberal arts. Prerequisite: CMM101; CMM226.

CMM330 - Criticism of News Media (3 cr.)

A comprehensive examination of the processes through which journalists "reconstruct" social realities in the form of "news products" and how media consumers make use of those products. Reviews a variety of factors influencing these processes in order to help students develop critical perspectives both as future practitioners of journalism and critical consumers of journalistic products. (Fall). Liberal arts. Prerequisite: CMM226 or CMM 288; junior standing.

CMM334 - On-Camera Performance (3 cr.)

Introduces the principles and concepts used in on-camera performance, specifically television performance. Traces the history of broadcasting, focusing on performers for newscasts, sportscasts, entertainment and talk. Includes writing and voice instruction, studio etiquette, and weekly live performing in a studio setting, enhanced by additional field work. Weekly instructor evaluations enable student performers to concentrate on developing personal styles and techniques. (Spring). Liberal arts. Prerequisite: CMM229 or POI. Corequisite: CMM334L.

CMM335 - Writing for Radio and Television (3 cr.)

Examination of the techniques, styles, formats, and theories involved in writing for radio and television. Students will practice writing braodcast news stories, commercials and public service announcements, television dramas and comedy. Advanced writing requirement. (Fall/Spring/Summer). Liberal arts. Prerequisites: CMM288, ENG101.

CMM338 - Understanding Film (3 cr.)

A technical, aesthetic, and theoretical approach to film study as a unique art form with its own grammar and language. Individual topics such as directing styles, genres, characterization, mise-en-scene, editing, and sound techniques will be examined in the context of individual films and film segments viewed in class. (Fall). Liberal arts. Prerequisite: ENG101.

CMM348 - Mass Communication Ethics (3 cr.)

Examine a range of ethical theories relevant to the field of media and journalism; explore major ethical dilemmas and issues that journalists and media professionals face in their day-to-day decision-making. (Fall/Spring). Liberal arts. Prerequisites: CMM118.

CMM358 - Canadian Cinema: Past and Present (3 cr.)

Canadian films are examined in the context of Canadian film history and in comparison with U.S. films. Besides analyzing each film for film language, structure and texture, general and specific differences between Canadian film and the typical "Hollywood formula" film of the same genre will be explored. The class also examines Canadian practices of film production, distribution, exhibition, and funding. (Fall/Spring). Liberal arts. Prerequisites: ENG101 and CMM118.

CMM360 - Interactive Journalism (3 cr.)

This course combines technical training in Adobe Flash, an industry standard for delivering multimedia content to the World Wide Web, with instruction in journalism and digital storytelling. Students will learn to plan online multimedia projects; to think as professional communicatiors in gathering information; to capture still images, audio, and video; and to publish materials they collect in Flash packages designed for the Web. (Spring/Fall). Prerequisites: JOU317 or CMM242, or CMM312 or POI.

CMM365 - Media and Popular Culture (3 cr.)

An overview of popular culture as presented by the media; address such questions as how do the media frame and shape culture, what is the relationship between media and popular forms of entertainment such as music and sports, and how do issues of gender, race, class, sexual orientation, national origin, and ethnicity affect media portrayal and reception. (Fall/Spring). Liberal arts. Prerequisite: CMM288.

CMM368 - Public Relations Cases (3 cr.)

A critical analysis of public relations practice in various organizations and professions. Emphasis on ethical and legal issues, core organizational values, trust and transparency. Examines models of communication management in planning, design and implementation of public relations strategy. (Fall). Liberal arts. Prerequisite: CMM311.

CMM375 - Television Studio Production (4 cr.)

A hands-on television production experience that focuses on the use of multi camera studio technique and equipment for the production of a variety of television programming. (Fall/Spring). Corequisite: CMM375L. Prerequisite: CMM229.

CMM385 - Linear and Nonlinear Video Editing (3 cr.)

Advanced hands-on applications in video editing for students who have completed the department's basic television production course (or the equivalent). Includes in-depth examination of the technical and aesthetic factors involved in post-production editing. (Fall/Spring). Prerequisite: CMM229.

CMM390 - Special Topics Seminar in Broadcast Media (3 to 4 cr.)

Special topic areas such as "The Economics of Sports Broadcasting" and "Audience Analysis and Rating Systems" will be considered in-depth. (Fall/Spring/Summer) .Liberal arts.

CMM400 - Producing the Documentary (4 cr.)

An advances hands-on video production course that includes pre-production design, on-location shooting, and post-production of a short documentary. Students work together in groups of 2-3 to fill the principal roles of the documentary crew. Each group will research, write, direct, and edit their own documentary. (Spring). Prerequisite: CMM375. Corequisite: CMM400L.

CMM405 - Media Sales Practicum (2 cr.)

Gain hands-on experience selling underwriting for PSTV, WQKE, and WARP to local area businesses. Explore the selling cycle and the positioning of competing media. Produce sales call reports and client proposals. Develop closing techniques, and improve your interviewing skills. (Fall). Liberal arts. Prerequisites: CMM226 or CMM288.

CMM406 - Speechwriting (3 cr.)

Addresses theory and methods of speechwriting for formal venues and in diverse contexts such as public relations, government/politics, and private sector and non-profit organizational leadership. Emphasis upon rhetorical and language strategies for desired speech outcomes and effects, the conventional principles of this highly specialized form of professional communication, writing for the "ear" and audience message retention, and adaptations when speechwriting for another person. (Fall). Liberal arts. Prerequisites: CMM101, ENG101, Junior standing or POI.

CMM407 - Concepts of Persuasion (3 cr.)

Emphasis on theories of persuasion. Examination of persuasive strategies used in mass media, advertising, political campaigns, social movements, public presentations and interpersonal relationships, along with their ethical implications. (Fall). Liberal arts. Prerequisites: CMM118, CMM226.

CMM408 - Audio Field Recording Practicum (2 cr.)

Learn advanced audio engineering techniques by recording music in the field. Develop familiarity with engineering and processing of audio CDs by working with various on-campus clients to record music-based performances. Explore client relations, equipment configuration, post-production processing, and audio CD mastering requirements. May be taken up to three times. (Fall/Spring). Liberal arts. Prerequisites: CMM428 or CMM464.

CMM409 - WARP Radio Management Practicum (2 cr.)

Acquire and practice radio management skills by contributing to WARP radio broadcasting operations through various radio management positions. In addition, students complete on-air shifts, develop shows, produce audition CDs, and assist in training DJs. For students in audio-radio concentration who have already taken CMM209 and CMM232. May be taken up to 2 times. (Fall/Spring). Prerequisites: CMM209, CMM232.

CMM410 - Leadership Communication (3 cr.)

Focus on theories of communication and leadership in group, public, and organizational contexts. Theories of leadership are compared and evaluated. Relationships between cultural diversity, leadership, and communication are explored. (Spring). Liberal arts. Prerequisite(s): CMM118, CMM226.

CMM412 - Digital Media Practicum (2 cr.)

Learn advanced digital media production techniques by crafting communication messages using advanced digital media tools. Create DVDs, CD-ROMs, Flash animations, broadcast graphics, interactive games, or interactive websites to deliver focused communication messages. May be taken up to 2 times. (Fall/Spring). Liberal arts. Prerequisites: CMM242, CMM312, or POI.

CMM414 - Great Film Directors (3 cr.)

Examines individual film directors who have made a significant contribution to the history of the cinema. Each semester the cinematic expertise, style, and innovations of a particular director or directors are chosen for study. (Summer).Liberal arts. Prerequisites: CMM338 or POI.

CMM416 - Rhetorical Criticism (3 cr.)

Study of basic theories and methods of rhetorical criticism. Various texts, such as speeches, editorials, political campaigns, songs, and films, are discussed, analyzed and evaluated. Fulfills advanced writing requirement. (Fall - Spring). Liberal arts. Prerequisites: CMM226 and ENG101.

CMM417 - Studies in Communication Special Topics (3 cr.)

Selected great speeches, including the evaluation of persuasion techniques, argumentation and reasoning. Techniques of audience adaption and their comparative effectiveness. (Fall). Liberal arts.

CMM418 - American Public Address (3 cr.)

Students will study selected great speeches and prominent American orators to acquire knowledge of effective public oral presentations and develop an appreciation of the historical and social importance of rhetoric in American life. (Fall). Liberal arts. Prerequisite: CMM118, CMM226.

CMM420 - Non-Broadcast TV Production (4 cr.)

Hands-on television production experience which focuses on planning, writing, and producing television programming for business and industrial applications. Prerequisites: CMM229 and CMM375 and POI.

CMM421 - Broadcast Journalism (3 cr.)

A consideration of gathering, writing, editing and presenting news for the broadcast media. Although the emphasis is upon radio news, many of the non-visual aspects of television news writing are considered as investigative and feature reporting. This course satisfied the department's advanced writing requirement. (Fall). Liberal arts. Prerequisites: CMM226 or CMM288, ENG101.

CMM422 - Research Methods in Communication (3 cr.)

Cover essentials of design, data collection, and analysis/interpretation associated with common empirical methods used in social research - both qualitative and quantitative. Students will apply this experience in designing valid and reliable instruments, using a computerized statistical package to analyze data, and reporting findings for an actual client. Underscores the centrality of research ethics and the importance of becoming a critical consumer and evaluator of secondary, mass-mediated information. (Fall/Spring). Prerequisite: Junior standing, CMM118, CMM226, or POI.

CMM424 - Digital Animation Production (4 cr.)

Learn how to create, digitize, and manipulate images and sound as a means to create digital video for broadcast platforms. Learn how to construct animations with a variety of application software including Flash. Further develop web design skills by showcasing all projects on the Web. (Spring). Liberal arts. Prerequisite: CMM242 or CMM312 or CMM385 or POI.

CMM428 - Advanced Radio Production (4 cr.)

Hands-on study of advanced audio production methods, on-air performance, radio broadcasting equipment and programming, and digital audio recording techniques. (Spring). Prerequisite: CMM232.

CMM429 - Television Field Acting and Production (4 cr.)

Theory and practice in the live performance and production of dramatic material in non-studio environments with special emphasis on shot continuity and video editing procedures. (Fall). Prerequisite: For acting students - THE106 and THE306 or CMM301. For production students - CMM229 and CMM375.

CMM433 - Television Station Management (3 cr.)

An advanced practical experience in the day-to-day operations and management of a television station including producing, directing, engineering, programming and promotions. May be taken twice for a total of 6 credits. (Fall/Spring). Prerequisites: CMM288, CMM233, and POI.

CMM434 - Advanced Web Design (4 cr.)

This course teaches students to assess the needs and expectations of specific Web audiences and to design sites that address those needs and expectations. Students will learn professional standards for designing Web pages using HTML, XHTML, and CSS (Cascading Style Sheets). They will learn to design projects that are based on sound principles of graphic design and that are easy to use and accessible to a broad potential audience. They will learn to write in a style that addresses the demands of a dynamic medium while adhering to principles of sound rhetoric and effective communication. The course includes an overview of using Adobe Flash to provide multimedia content on the Web and popular scripting languages to add user interactivity. (Spring). Prerequisites: CMM242 or JOU317, or POI.

CMM435 - Electronic Media Management (3 cr.)

Examines the business and managerial aspects of electronic media. While the concentration is primarily on programming, sales and promotion, students will also examine the various managerial theories and strategies applied in the managing of an electronic media facility. (Spring). Liberal arts. Prerequisite: CMM226 or CMM288.

CMM438 - American Mass Media and the Jewish Experience (3 cr.)

An examination of the ways mass media in the United States have transformed Jewish life and culture. This course will also explore Jewish involvement in the mass media industries, focusing on many of the Jewish ethical themes that have become woven into both the fabric of modern media content and the moral criticism about the effects of mass media upon our culture and society. (Spring). Liberal Arts. Prerequisite: CMM118.

CMM439 - American Cinema: Development and Significance (3 cr.)

Artistic, philosophical, technical and economic factors intrinsic to the development of film in America; the position of film in the fabric of the American culture. Liberal arts.

CMM450 - Interviewing: Oral and Written (3 cr.)

Improvement of verbal and nonverbal skills in taking and conducting several types of interviews from informal data seeking to employment interviews. (Spring). Liberal arts. Prerequisite: junior standing.

CMM455 - Media Law (3 cr.)

Legal foundations for future practitioners of mass communication. Pertinent cases, precedents, and guidelines within the parameters of the First Amendment rights. Recurring legal issues including freedom of the press, libel, invasion of privacy, copyright, obscenity, commercial speech and broadcasting regulations. (Fall). Liberal arts. Prerequisites: CMM226 or CMM288; junior standing.

CMM458 - Directing and Producing Television News (3 cr.)

Provides students an opportunity to learn about the essential tools associated with the production of a television newscast. Students are given the opportunity to use those tools in the production of television newscasts. (Fall). Prerequisites: CMM229 and CMM375 (TV Production students). CMM229 and CMM/JOU421 (Broadcast Journalism students).

CMM459 - Advanced Television News Production (4 cr.)

Provides students the opportunity to learn and develop essential skills associated with the production of a television newscast. Students will be given first-hand opportunities to develop and hone their reporting on-air and news productions skills on regularly scheduled live newscasts. (Spring). Prerequisites: CMM458 and POI.

CMM464 - Digital Audio Recording Applications (4 cr.)

Advanced production course covering the theory and practice of digital audio recording. Hands-on experience provides exposure through production exercises and remixing projects. Students explore this quickly evolving technology as it applies to a variety of media-based environments including radio, TV, film, music recording, and the Internet. (Fall). Prerequisite: CMM232.

CMM466 - Public Relations Campaigns (3 cr.)

An advanced course in planning and executing basic public relations and publicity for various types of organizations, with emphasis on training in effective writing styles required of a public relations practitioner. Deals with analyzing communication needs of an organization and examines characteristics of successful public relations campaigns. Includes a service learning component in which students work on a public relations campaign. (Spring). Liberal arts. Prerequisite: CMM311 and JOU206.

CMM468 - Advanced Advertising Strategies (3 cr.)

An advanced course in advertising in the broadcast and print media, with an in-depth examination and critique of advertising campaigns, including consumer, public relations and political advertising. Deals with creative strategies, marketing vs. communication planning, and execution of campaigns, with special emphasis on contrasting practices in the United States and abroad. (Spring). Prerequisite: CMM/JOU321 AWR or MGM321 with POI.

CMM470 - Organizational Communication (3 cr.)

Perspectives on communication and organizations are combined to provide an intensive study of communication dynamics in the work place context. The focus is on how organizational culture is built and sustained through communication, as well as how obstacles to communication flow and effectiveness are diagnosed and addressed. (Fall). Liberal arts. Prerequisite: CMM226. CMM304 also suggested.

CMM477 - Communication Training & Development (3 cr.)

Introduces the principles and concepts used in the design and delivery of communication-based training programs in corporate, industrial, and academic environments. Methods of practice include pre-training needs assessment, determining learning objectives, training techniques, curriculum and media development, and post-training evaluation. (Every 2 - 3 years). Liberal arts. Prerequisites: CMM118, CMM226, and Jr. standing or POI.

CMM490 - Mass Communication Theory (3 cr.)

Traces various theoretical frameworks frequently adopted in theorizing about mass media's roles, functions, and effects for individuals as well as for the society as a whole. Reviews prevalent analytical paradigms underlying mass communication research and their historical transformations. (Spring/Summer). Liberal arts. Prerequisites: CMM226 or CMM288; junior standing.

CMM491 - Seminar: Senior Assessment (1 cr.)

Students prepare for their future and the transition from undergraduate life to careers and/or graduate school in Communication and Journalism. Students complete personal assessment and conduct industry-related research to prepare for their upcoming roles in the field. Topics covered include developing employment portfolio content, graduate school preparation, researching salary/compensation packages, corporate culture, and industry trends. Course will be offered on a Pass/Fail basis. (Fall/Spring). Prerequisite: senior standing.

CMM496 - Tutorial (2 to 3 cr.)

Assist instructor in planning, preparation, class demonstrations, and teaching in undergraduate lectures and/or laboratory sections of CMM courses. Course may not be used for satisfying any of the Major Requirements. Prerequisites: Junior standing, permission of instructor and department chair. Course may be taken up to 3 times, but credit may not be received for service as a Lab Assistant for the same course more than once. (Fall/Spring/Summer).

CMM498 - Internship (1 to 12 cr.)

The Department of Communication provides a variety of field experiences in professional settings to qualified majors in the areas of Television Production, Television News, Radio Production, Public Relations, Advertising and Multimedia. Prerequisites for each type of internship vary, but intern must be a recognized major, having passed CMM101, CMM118, and CMM226 with a "C" or better. Internship credits are not applied to satisfy major program requirements. (Fall/Spring/Summer).

CMM499 - Independent Study (1 to 15 cr.)

CMM500 - Methods of Research in Communication (3 cr.)

A consideration of the various methods and instruments available for experimental research in communication. Historical methods of research are also included.

CMM507 - Seminar in Persuasion (3 cr.)

Persuasive aspects of advertising, political science, social science, psychology, art and music. Examples of persuasion from Adolf Hitler's "Mein Kampf" to current editorials, pop tunes, selected speeches, and examples from the students' own experiences.

CMM510 - Studies in Leadership Communication (3 cr.)

For the student who desires to achieve a managerial-type position or who expects to lead any type group. The student will find the principles and theories useful, whether a member of a small community group, a school faculty, or as a plant manager, Specific emphasis given to concepts and problems of leadership at various levels and in a wide variety of situations. Numerous handouts, workshop-type exercises, and role-playing situations are used. Course is designed to meet the demands of the particular group of students enrolled in any given class. Open to any student but especially to upper-division students.

CMM516 - Studies in Communication - Public Address (3 cr.)

Selected great speeches, including the evaluation of persuasion techniques, argumentation and reasoning. Techniques of audience adaptation, and their comparative effectiveness.

CMM526 - Topics in Communication Theory (3 cr.)

This course seeks to provide knowledge sufficient to interpret, evaluate, and apply to some practical end the knowledge generated by communication theory scholars. The students will study the method of research in communication in order to become practiced critics of research, a survey of contemporary communication theories which currently serve as a source of inspiration and direction in research, and finally an area of theory of specific interest.

CMM538 - Literature of the Film (3 cr.)

A study of the film as a distinct literary genre illustrating, in terms of cinematic techniques, distinct styles of visual expression. These styles incorporate the use of imagery, plot, narrative, exposition, and character delineation and development. This course will research in-depth the history and artistic evolution of the film from its earliest beginnings in 1924, to the present. Outstanding American and foreign films will be shown during the laboratory periods. (Summer).

CMM566 - Advanced Public Relations Methods (3 cr.)

CMM599 - Independent Study (1 to 15 cr.)

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