Marketing Program at SUNY Plattsburgh - Resources

Resources for Marketing Majors

General Resources on Marketing

• For the Marketing Virtual Library, go to: http://www.knowthis.com/
• For Marketing tutorials on how to write a marketing plan, how to do a market study, go to: http://www.knowthis.com/general/marketplan.htm
• For marketing templates, go to: http://www.marketingpower.com/content638.php
• For helpful marketing information from marketing consulting firm, go to: www.marketingsource.com
• For useful marketing research information, go to: www.researchinfo.com. Includes directory of marketing research companies; employment board; marketing research software demos; marketing research calculator for incidence rate, response rates, confidence level, and sample size; marketing research articles, legislative issues, and step-by-step instruction on how to create online surveys.

Career Resources

• MarketingPower.com - AMA's career information
• Careers in Marketing - Marketing career information
• Direct Marketing Careers - Direct marketing career Information
• Direct Marketing Association - Direct marketing careers, job guide for students
• Marketing on About.com - Marketing career information
• Marketing Career and Job Profiles on About.com - Marketing career and job profile, including average salaries, job descriptions, education requirements, etc.
• WetFeet - Real people profiles, marketing and marketing research careers, self-assessment tests, career management
• KnowThis.com - Career information, job search aid

Professional Associations

• Academy of Marketing Science
• American Advertising Federation
• American Association of Advertising Agencies
• American Marketing Association
• Association for Consumer Research
• Atlantic Marketing Association
• Council of American Survey Research Organizations
• Council of Public Relations Firms
• Marketing Management Association
• Marketing Research Association
• Marketing Science Institute
• National Retail Federation
• Direct Marketing Association
• Direct Marketing Educational Foundation
• Life Insurance Marketing Research Association
• Society of Marketing Professional Services
• Society for Consumer Psychology
• Society for Marketing Advances
• For a comprehensive list of marketing professional and trade associations, go to: http://www.knowthis.com/groups/tradelist.htm

Questions, Comments, Suggestions?

For more information about the marketing program at SUNY Plattsburgh, or to arrange a campus visit, please contact:

Dr. Nancy J. Church, Chairperson
Office: Redcay Hall 172
Phone: (518) 564-4169
E-mail: nancy.church@plattsburgh.edu